Grow your audience with short video content

Short video content has been trending for several years now and is becoming more and more popular every year. But why is it so important? Let's figure it out!

User pic of Lera Kuntsevich
Lera Kuntsevich
Mar 13, 2024
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First of all, let's be honest - people are pretty lazy! And I'm lazy too. It's much easier to watch a short video than to read an article or watch an hour-long video.

๐Ÿš€ Dynamic image "involves".ย 
Viewing doesn't require effort from the users, so they eagerly consume content.

๐Ÿซถ Trust level.
People are better at believing what they see. You can talk a lot about something, but it is better to show and, thereby, win over.
Video content makes the brand closer to viewers. Short clips convey your values to the audience, teach them, motivate and even give emotions. It helps to build positive and trusting relationships with users in the future.

๐Ÿ“ˆ Audience growth.ย 
Users actively share interesting and useful video content. If you create an interesting short clip, it can easily become viral and collect large coverage. Therefore, clips can be considered as a free promotion option.

What is important for creating video content?

โณ Video duration.
The shorter and lighter the content, the more likely it is to engage viewers. Short videos have time to grab the attention of users before they scroll further. With each next minute of the video - the interest and attention of the audience falls.

๐ŸŽ The value.
It is important to stand out and be remembered by users. Be creative to beat the competition! Talk not about the product/service, but about the benefits that it brings - it will help your clips not to turn into an intrusive advertisement.

๐Ÿซต Be yourself.
People love to follow people! If they know who is behind the scenes of the product, they will have more confidence in you. Joke, or show how you choose a font for your product while sitting at a laptop - all this can be the reason that your product will be chosen among competitors. "Wow, I love this dude's sense of humor - I'll pick his product at least because I want to support him!"

โœ๏ธ Conclusion:
Nowadays, videos are more effective than photos and text. Videos perfectly attract attention, convey information better, convince, and sell. Using video content increases conversions.

According to statistics:

๐Ÿ”ฅ 88% of internet users made their final purchase decision after watching a brand video (Wyzowl).
๐Ÿ”ฅ Articles with videos get 83% more traffic than articles without videos (SEMrush).
๐Ÿ”ฅ 86% of companies use video content as a marketing tool (Wyzowl).
๐Ÿ”ฅ Short videos (TikTok, IG Reels) are the most effective social media content formats in 2022 (Hubspot).
๐Ÿ”ฅ According to 64% of marketers who took part in the Hubspot survey, the optimal length for a short promotional video is 20-60 seconds.
๐Ÿ”ฅ According to Animoto's statistics, Internet users who regularly buy goods online recognized video as the most useful type of content.

If you don't like to spend time cutting your long videos but you want to create more short clips - try ๐Ÿฆ‹

Grow your audience with short video content

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