Keep people watching
Lessons 3 and 4. Once they click, the intro has 5 seconds and the edit has to keep the video moving, from the first second to the outro.
A click is only the start. Most viewers leave in the first 5 seconds, and the rest drift away whenever the video sits still. These 2 lessons cover the intro and outro, and the editing habits that keep a video alive without any special skills.
Make people watch till the end : Most viewers leave in the first 5 seconds. How to open with what the title promised, and how to end so they watch the next video instead of clicking away.
Make a perfect video without editing skills : Pace, visuals and atmosphere are what keep a video alive. Where to cut, what to put on screen, where to get B-roll, music and sound effects for free, and a checklist before you publish.