Write titles that get clicks

You spend hours writing a solid script, editing the video and making a great thumbnail, and nobody clicks. Often the reason is that nobody finds the video, because the title sounds like something no one would ever search for. This lesson is 84 seconds long and fixes that.

Write like people search

Titles generated by AI tend to come out like "Unlock your potential", "Leveraging strategy", "Empower your audience". Nobody types that into the search box. If you want the video to show up in search, write the way real people talk, with words a 6th grader would use.

Say the video is about saving time with AI. Nobody searches "leveraging modern AI workflows for scale". They search "how to use AI to save 10 hours a week".

Say it's about why some startups succeed and others fail. Nobody searches "the psychology behind startup growth". They search "why some startups grow and others don't".

3 rules for a title

1. Write it like you're explaining it to a friend. If you wouldn't say it out loud, don't put it in the title.
2. Use a clear format. "How to...", "Why...", "What to do if...". These match the way people phrase a question.
3. Skip the fancy words. They hurt more than they help. A title's job is to be found, not to sound smart.

Check it before you publish

Search your title on YouTube before you use it. Look at what comes up.

• If you see videos on the same topic, people use those words and the title has a chance.
• If nothing comes up, nobody is using those words, and nobody will find your video with them either. Rewrite it.

This takes 10 seconds and catches most bad titles.

What's next

A title that gets found still needs a thumbnail that gets the click. Why nobody is watching your videos shows how the two work together on real videos with millions of views.