Package the video
Lessons 1 and 2. The title and thumbnail decide whether anyone clicks, so make them first and build the video around them. Start here.
On YouTube, packaging is the title and the thumbnail together. If they don't grab attention, nobody opens the video, however good it is. These 2 lessons show what strong packaging looks like on real videos and how to write a title people will search for.
Why nobody is watching your videos (and how to fix it) : Packaging is everything on YouTube. 3 videos with millions of views, taken apart to show what the title and thumbnail do together, and 3 rules to fix yours.
Write titles that get clicks : Titles people actually type into YouTube search, the 3 formats that work, and a 10-second check that tells you if your title has a chance of being found.